Exploring Shirat HaYam

Shirat HaYam:

Netanya’s Next Premier Seafront Neighbourhood

As Netanya continues to evolve into one of Israel’s most desirable coastal cities, a new neighbourhood is rapidly drawing the attention of buyers and investors alike. Shirat HaYam, located along the city’s south-western shoreline, is poised to become Netanya’s next major luxury district—offering a rare combination of first-line sea frontage, master planned design, and long-term growth potential.

A Strategic Coastal Location

Positioned between the Iris Nature Reserve and Park HaYam, Shirat HaYam benefits from one of the last major undeveloped stretches of Netanya’s shoreline. The neighbourhood spans approximately 755 dunams, with a carefully designed plan that includes around 1,850 new homes, boutique hotels, green spaces, and a vibrant pedestrian-friendly environment. Its adjacency to Ir Yamim and South Beach places it at the centre of one of Netanya’s strongest property corridors.

A Masterplan Built Around Quality of Life

Shirat HaYam stands out for a planning vision centred on open spaces, lifestyle amenities, and immediate proximity to the sea. The masterplan includes:

• A new seaside promenade and recreational park

• Public plazas, shopping areas, cafés, and local services

• Cycling and pedestrian infrastructure

• A mix of hotels, community facilities, and high-end residences

The first-line coastal positioning means many projects are located within 150 metres of the Mediterranean, offering uninterrupted sea views—an increasingly scarce commodity in central Israel.

Property Market Overview (Prices in ILS)

Netanya’s citywide apartment averages sit around ₪24,400–26,500 per m², placing Shirat HaYam firmly in the premium segment. Early land assessments and developer cost models point to projected sale prices in the range of ILS 30,000–34,000 per m², with high-floor sea-facing units estimated at ILS 35,000–39,000 per m² as the neighbourhood matures.

Despite its premium pricing, Shirat HaYam remains competitively positioned relative to neighbouring luxury districts:

Ir Yamim, Netanya’s most established coastal neighbourhood, regularly achieves ILS 38,000–48,000 per m² for top-tier units.

Nat-600, just north of Shirat HaYam, averages around ILS 38,000 per m².

The broader southern seafront area sees averages around ILS 29,000 per m², reflecting a mix of new and older stock.

This positions Shirat HaYam as an early-cycle opportunity with a price trajectory that could follow the pattern seen in Ir Yamim a decade earlier.

Key Developments Underway

One of the flagship projects is “Aviv

HaYam”, a two-tower, 125-unit development by Aviv Melisron, offering 3–6 room apartments and penthouses with full sea exposure. Other large-scale plans include:

• 27 residential towers

• 1,100 hotel rooms

• Multiple commercial areas

• A new beachfront promenade and central plaza

Together, these elements signal a long-term transformation of Netanya’s southern shoreline into a high-quality, integrated coastal district.

Why Investors Are Watching Closely

• Scarcity of first-line coastal land in Israel

• Strong buyer demand from both Israelis and overseas markets

• Master planned environment that enhances long-term value

• Expected convergence with Ir Yamim pricing as the neighbourhood matures

• Growing international interest in Netanya’s luxury coastal market

• Shirat HaYam combines lifestyle appeal with compelling investment fundamentals.

Looking to Explore Opportunities in Shirat HaYam?

If you’re considering purchasing a home or investment property along Israel’s coastline, now is the time to evaluate early-phase opportunities in Shirat HaYam.

We’d be happy to provide tailored insights, arrange site visits, or discuss upcoming launches within the neighbourhood